H&M officially opened its doors in Newport last Thursday offering 2 floors of skintight clothes. The location carries ready-to-wear for men, women, tweens and rug rats. Cutting through the mall I could not ignore the blaring beats of Ke$ha, matched only in annoyance by the gaggle of giggling schools girls flocking to the newly opened retailer. While the men's section was half the size of the ladies, it still offered some stylish and affordable (i.e. Made in Bangladesh) choices. This store is yet another small step in H&M's quest to rid the world of baggy jeans and solid colors.
The real story is not in this small, somewhat inconsequential opening, but in H&M's rise to the top of the retail food chain. H&M (Hennes & Mauritz) has climbed its way up the ladder becoming the world's 2nd largest fashion retailer. H&M has over 2,300 stores in 41 countries and made a staggering $716,000,000 profit between June and August of this year alone. Can't get enough of the euro apparel but find yourself under court ordered house arrest? No worries, the US online store is set to launch in spring of 2012.
Wandering around Newport? Make your way to the often-ignored Payless Shoes wing.
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